Modern Urban Bags & Accessories Analysis
What
Conducted a comprehensive market analysis for modern urban bags and accessories, focusing on emerging consumer needs and trends in urban environments. Identified key issues faced by urban commuters, such as discomfort, lack of functionality, and weather resistance, and proposed innovative design solutions to address these challenges. Researched sustainable and bio-regional design principles to develop repairable, eco-conscious bag concepts aligned with market demands. -Delivered actionable insights that informed Youngone's strategic direction for their new product line.
How
For this project, I conducted a comprehensive analysis of the modern urban bag and accessories market, combining consumer insights, survey data, and trend research. I identified key user pain points such as lack of storage, weather resistance, and comfort during commuting, while also noting shifting consumer values toward sustainability and versatility. Using market sizing comparisons, competitive analysis, and cultural signals, I mapped out three key design directions—Climate Conscious, Minimalist Future, and the Kid-ult concept. These insights were translated into design concepts that balanced functionality, durability, and emotional storytelling. In addition to applying innovative materials such as recycled textiles, biodegradable filaments, and modular features, I also responded to the company’s request by leveraging AI generators to produce ideal product images, which provided a more intuitive visualization of the design vision and strengthened the storytelling element.
