Camping Gear App UI/UX Design
-Mountain 365
Project Overview
-The Product: An responsive app for c camping supply store to advertise and sell its products.
-Project Duration: In progress
-The Problem:
(1)Too many choices make it difficult to know what is essential
(2)Needs to switch between multiple websites for price and review comparison
-The Goal:
(1)Find reliable, high-quality gear without overspending
(2)Get recommendations for essential camping items as a beginner
User Summary
I conducted user interviews, surveys, and in-store observations to understand how campers shop for gear and services. At the beginning, I assumed that price would be the primary factor driving purchase decisions. However, my research revealed that users also value detailed product information, expert and liked minded people recommendations, and the ability to combine online browsing with in-store experiences.
This shifted my focus from purely cost-driven assumptions to designing a platform that supports informed decision-making, builds trust, and integrates both product sales and service offerings.
